
Jill Sadler
Jill started in hospitality at fifteen, working in local establishments like Del Dentes and Red House. She graduated from Wilfrid Laurier with a major in Criminology and a minor in Contemporary Studies, left the industry briefly for a career in social services, and was drawn back by a love of craft cocktails and quality ingredients. She opened the original S&V Lancaster in 2018, has since earned her CRT and WSET certifications, and co-founded the Southwestern Ontario Bartending Community to give local hospitality workers access to training that is taken for granted in larger cities.
All of that work has been about one thing: making people feel genuinely looked after in a room. It is the same standard she holds Vireo to.
Jill is now Vice President of Sadler Realty, and President and Chief Marketing Officer at SolBirds, where she infuses her own warmth and personality into Vireo, ensuring every person on the other side of the screen feels like a welcomed guest.

